162K impressions for a Shopify B2B brand
DTF Canada, a Shopify-based B2B printing supplier, relied mostly on word of mouth and referrals before this engagement. On-page and technical SEO work delivered 162K impressions and 2.79K clicks in Google Search Console over twelve months, with less dependence on paid ads.
Challenge
When work started with DTF Canada, a Canadian Shopify ecommerce brand, the company was generating very few sales from organic traffic and relied mostly on word of mouth and referrals. The goal was to build a long-term organic growth system that consistently drives high-intent visitors.
DTF Canada wanted to increase visibility and sales for DTF printing machines and supplies. However, Shopify’s limited SEO flexibility restricted major code-level optimizations.
Goals:
- Improve organic traffic and search visibility
- Generate consistent inbound leads and product inquiries
- Strengthen category-level rankings for competitive keywords
Context
A multi-phase project spanning several months on a Shopify-based B2B storefront selling DTF printing machines and supplies.
Strategy
Work began with a complete on-page and technical audit to uncover SEO gaps. It identified indexation issues, duplicate product tags, and missing internal links that were blocking visibility. That kind of audit — structured findings ranked by business impact, scoped to your actual setup — is what we lay out in the SEO Audit.
Next came a data-driven content and keyword plan focused on transactional search terms with purchase intent, supported by informational resources that funnelled readers to product pages.
What we did
- Optimized meta titles, product pages, and collections for primary and secondary keywords
- Fixed canonicalisation and structured data issues for better SERP representation
- Improved page speed, image optimization, and UX for higher engagement
- Built topical authority with internal linking and relevant backlinks
- Used Google Analytics and Search Console data to track improvements and adjust content direction monthly
The structural work here — fixing crawl paths, consolidating signals, and rebuilding priority pages around real specification language — is exactly the scope of a Foundational Sprint.
Results & evidence
| Metric | Result |
|---|---|
| Total impressions | 162K |
| Total clicks | 2.79K |
| Revenue growth | Steady with reduced ad dependency |
- 162K total impressions and 2.79K clicks in Google Search Console over 12 months
- Revenue from organic traffic grew steadily with reduced ad dependency
- Client satisfaction led to a second project for another store
The project showed how compounding SEO growth in Shopify stores can drive real ROI, not just traffic. Despite Shopify’s technical limitations, effective keyword targeting and on-page improvements produced consistent organic lead generation.
- 162K total impressions and 2.79K clicks in Google Search Console over 12 months
- Revenue from organic traffic grew steadily with reduced ad dependency
- Client satisfaction led to a second project for another store
The project showed how compounding SEO growth in Shopify stores can drive real ROI, not just traffic. Despite Shopify's technical limitations, effective keyword targeting and on-page improvements produced consistent organic lead generation.