Proceed to a Sprint
The findings justify implementation, and a fixed-scope Foundational Sprint addresses the priorities directly.
Primary service, the required first engagement
The SEO Audit: evidence before commitment.
A focused B2B SEO audit for manufacturers that shows how your site performs for the searches your buyers already run: what demand exists, whether search engines can crawl your site properly, how your specifications are organized, who's beating you in results today, and where your quote-request path breaks down. You get prioritized findings and a roadmap. Not a sales deck dressed up as an audit.
01 — Why it exists
Why most SEO relationships start backwards
A retainer gets signed. Hours get logged. Months later, someone asks what the actual strategy is, and the evidence is still unclear because nobody established the priorities first. Clysentra flips that order.
The Audit produces specific, checkable findings about your site and your market before anything else happens. In technical B2B, a large product catalog can hide high-impact problems behind a site that looks healthy on the surface. Generic audit tools are not built to understand the whole picture.
02 — Scope
What the B2B SEO Audit examines
Select each area for specifics and an illustrative example finding. Real findings come from real data; these demonstrate format only.
What we examine
What buyers actually search for
- Query groups around your products, materials, and applications
- Commercial-intent vs. research-intent language
- Demand your catalog covers vs. demand it misses
- Seasonality of relevant searches
What we examine
Whether search engines can see you at all
- Crawl paths, indexation, and rendering across catalog sections
- Duplicate and near-duplicate pages fragmenting signals
- Site architecture at catalog scale, thousands of SKUs
- Page experience fundamentals that compound everything else
What we examine
How your expertise is structured online
- Internal part numbering vs. how engineers describe parts
- Specification depth on priority pages
- Expertise trapped in PDFs, drawings, and datasheets
- Application and capability content buyers evaluate
What we examine
Who intercepts your demand today
- Which competitors and distributors win your priority queries
- Structural advantages behind their visibility
- Gaps they have not covered and where you can win first
- Channel conflict: resellers outranking the manufacturer
What we examine
From search result to quote request
- What a motivated buyer experiences landing from search
- Whether capability and credibility are established quickly
- Friction in the path to an RFQ or spec call
- Measurement readiness: can progress even be attributed?
03 — What output looks like
An example of what a finding looks like
Here's the kind of thing the Audit can turn up, using a fictional example to show the format:
The search "viton o-ring manufacturer" has clear buying intent, but the site has no page that answers it. Distributors dominate the visible results for that term. That's the kind of specific, fixable finding an Audit is designed to surface, rather than a vague "improve your SEO" suggestion.
RAW AUDIT EXCERPT · [ILLUSTRATIVE FICTIONAL EXAMPLE]
- CRITICAL
Legacy robots.txt disallow blocks the entire product archive from crawling
- HIGH
412 near-duplicate variant pages competing for the same query groups
- HIGH
Distributor listings outrank the manufacturer for its own product lines
- MED
Key differentiators exist only inside downloadable PDF datasheets
- MED
Quote form demands a part number, filtering out new buyers
Findings without priorities are just a to-do list nobody owns.
PRIORITIZED ROADMAP EXCERPT · [ILLUSTRATIVE FICTIONAL EXAMPLE]
- P1
Remove the crawl block; submit corrected architecture for indexing
- P1
Consolidate variant duplicates into spec-driven hub pages
- P2
Build manufacturer-owned pages for intercepted query groups
- P2
Surface certifications and tolerances as indexable page content
- P3
Rework RFQ path for buyers without a part number yet
Every item sequenced by business impact, with scope you can approve.
The DTF Canada case study shows this audit-first approach in action: a complete on-page and technical audit uncovered indexation issues, duplicate product tags, and missing internal links that were blocking visibility before any implementation work began. See the full DTF Canada case study to read how the findings translated into results.
04 — [ SCOPE AND PRICE ]
What the $497 Audit includes.
A defined scope keeps the Audit focused and the price fixed.
[ INCLUDED ]
- 1 domain
- 1 market
- 1 location
- Up to 10 priority pages
- Up to 3 competitors
- Up to 15 keyword / topic clusters
- Site-level technical screening
[ CREDIT TOWARD A SPRINT ]
- 100% credited toward your first Foundational Sprint
- Valid for 60 days from report delivery
- Applies to the same domain
- Non-cash, non-transferable, single-use
- The Audit stands on its own if you don't continue
05 — Deliverables
What the B2B SEO Audit gives you.
- 01
Written Audit report
A PDF report with every priority finding, the evidence behind it, and the business impact explained. Not a raw data dump you have to interpret yourself.
- 02
Findings and action plan
A spreadsheet laying out the findings and the recommended action for each one, so the roadmap can be worked through item by item.
- 03
Demand map
The actual query groups relevant to your product categories, matched against what your site currently covers, with buying intent noted for each.
- 04
Prioritized roadmap
Every recommended fix ranked by impact, with the effort involved and the expected result stated plainly.
- 05
45-minute walkthrough
A live working session with the person who did the analysis, so questions get answered in context, not through email back-and-forth.
- 06
A direct recommendation
Including "not yet" when that's the honest answer. If the evidence doesn't support a Sprint, the report says so.
06 — How to start
From request to kickoff.
There is no checkout on this site. The Audit is arranged by email once a person has read your request, which is why the price and the scope are published here rather than behind a form.
Request the Audit
A short form: who you are, your website, and the market you sell into. That is enough to read the request properly.
We review it
The request goes to the person who runs the Audits. If the Audit is a fit, you get a reply. If it isn't, you get that said plainly.
Payment instructions
Once confirmed, we email payment instructions for the $497 fee. Nothing is taken on this website, and there is no checkout to complete.
Payment, then kickoff
Once payment clears, the Audit is booked. Access requests go out and the 7-business-day delivery clock starts from kickoff.
07 — Workflow
How the Audit runs.
Scoping call
We agree on scope, what access is needed, and which product areas matter to your business.
Analysis
A structured audit across the five areas above, using real data from your site and your market, not generic templates.
Findings and walkthrough
You get the written report, then a working session to go through priorities and trade-offs together.
Your decision
Move to a Sprint, take the roadmap in-house, or pause. The report stands on its own either way.
08 — After delivery
Three outcomes after delivery.
Take it in-house
The roadmap is complete enough to hand to your own team or another provider. That's a valid outcome, not a consolation prize.
Hear "not yet"
If the opportunity isn't strong enough to justify the spend right now, you hear that plainly, with the reasoning behind it. Nothing gets sold into a weak case.
Audit questions
01What does an SEO audit for a manufacturer include?
A structured review of five areas: what buyers search for, whether search engines can crawl and index your site properly, whether your specifications exist as real page content or only inside PDFs, who is outranking you today, and where your quote-request process breaks down. You get a written report ranking every finding by business impact, not a raw list of technical issues.
02Why start with an audit instead of a monthly SEO retainer?
Because a recommendation without evidence behind it is a guess. An audit produces specific, checkable findings about your actual site and market first. If the opportunity is real, a fixed-scope sprint addresses it. If it is not strong enough to justify the work, you hear that directly instead of getting sold into an open-ended contract.
03How much does an SEO audit cost for a manufacturing company?
The SEO Audit is $497 for one domain, one market, and one location. It includes the Audit report, action plan, and 45-minute walkthrough.
04How long does an SEO audit take?
The Audit is delivered within 7 business days of kickoff. The clock starts once the required site, analytics, and Search Console access is confirmed.
05Do I have to buy implementation after the audit?
No. The Audit is designed to stand on its own. Some companies use the findings to guide their own team's work, some move into a fixed-scope Sprint, and some hear that the opportunity does not justify further spend right now. All three are normal outcomes.
06Can you audit a large catalog with hundreds of product variants?
Yes. The Audit focuses detailed analysis on up to 10 priority pages rather than reviewing every product URL individually.
07Does the Audit look at competitors and distributors?
Yes. Competitive visibility is one of the five Audit areas. We look at who ranks for the product queries that matter and where distributors or marketplaces are capturing demand.
08What access do you need from our team?
The Audit needs the relevant analytics and search data, appropriate website access, and input from someone who understands the products well enough to validate specification details. The scoping call establishes exactly what's needed.
09What if you tell us the opportunity isn't strong enough?
That's a valid Audit outcome. The report can recommend "not yet" when the evidence doesn't justify further investment. The point is to give you a decision based on evidence, not to manufacture a case for more work.
10Does the Audit include implementation?
No. The Audit gives you the findings, priorities, roadmap, and walkthrough. Implementation is a separate Foundational Sprint, and you're free to take the findings to your own team instead.
Request an Audit
Find out where your demand actually goes.
Tell us about your products and website. We'll confirm scope, duration, and fit before anything begins. And we'll tell you if an Audit doesn't make sense.